MIT and Stylus Automotive choose ThinkDesign to design eco friendly car for India

Massachusetts Institute of Technology (MIT), a private research university located at Cambridge, Massachusetts, US and Stylus Automotive Pvt. Ltd, a design services company founded by India’s first woman automotive designer, have chosen think3's ThinkDesign CAD package for the VDS (Vehicle Design Summit) project to design the eco friendly car, VDS Vision 100.

The aim of the Vehicle Design Summit is to serve as a launch-pad for a global consortium drawing from academia, industry and the public/private sector to solve some of the most pressing challenges of our time. The VDS team at MIT - coordinated by VDS project founder Director, Ms. Anna Jaffe - got in touch with Stylus Automotive to start a collaboration for the design of a hybrid vehicle, an eco friendly car for the Indian market: VDS Vision 100.

The VDS Vision 100 is designed to thrive in the busy streets of India. Its entry is both a car and much more importantly, a strategy to deal with congestion and enable development in a way that will lead to more vibrant, safe and enjoyable urban centers.

Stylus Automotive had been approached by MIT VDS team to work on the styling and conceptual design of the vehicle. For the MIT VDS project, Stylus Automotive had chosen ThinkDesign as the only tool to complete the given task with great results and at a faster speed. Stylus Automotive and MIT appreciated think3’s ThinkDesign as the CAD software can cover the entire product definition cycle and achieve the desired results in less time, at low cost, allowing rapid modification and iterations.

"I’m very glad about this collaboration between MIT, think3 and Stylus Automotive” states Ms. Anna Jaffe. “think3 will allow VDS to rapidly and dynamically evolve the design of the VDS Vision to develop the best possible vehicle without going beyond deadlines”.

Ms. Sanghamitra Datta, Stylus Automotive Pvt. Ltd. Founder, says: “We at Stylus Automotive were looking to create a unique yet economical design development process, which complimented our brand of global design services for our clients. We narrowed down to ThinkDesign after trying out other softwares, as it is an 'art to part' software, and is applicable in 3 stages, from Styling concept 3D models and quick variations to engineering, support to creation of tooling design, also significantly reduces their development time and cuts out a lot of back and forth and recreation of data time, while leaving enough flexibility for creative design and engineering solutions”.

She further adds “The best part of this experience was the flexibility and enthusiasm of the think3 team, in creating an opportunity for the Stylus Automotive team to use ThinkDesign. We hope to have a long lasting relationship with think3, which will be studded by awesome transportation design products, styled, engineered & tooled in this most creative of softwares”.

“The choice of ThinkDesign made by MIT VDS and Stylus Automotive for the project of an eco friendly car for Indian roads is a big honor and a strategic win for think3” states Silvano Joly, Vice President worldwide Marketing at think3. “With respect to the market offering, our main differentiators ‘Total Process Coverage, Multi-Data Representations, Multiple Approach Modeling’ supported by TD PLM (the Task Driven PLM extended platform) have really made the difference and will determine a competitive advantage for MIT and Stylus in this challenging initiative.“

Stylus Automotive Pvt. Ltd. is a design services provider to the transportation industry, globally. Its cliental list includes companies like Lumax Industries, NAL, ABRA-Marine Dubai and MIT VDS USA.

Founded by Ms. Sanghamitra Datta, the first woman Automotive designer/stylist from India, in 2006 with a singular vision of creating a uniquely Indian automotive design services and high-end customer build luxury vehicle brand. Sanghamitra’s experience in the field of design is multi-disciplinary and spans about 14 years. The Stylus team operates from Bangalore, India and has done good amount of work globally in the Transportation industry.