Former Siemens executive will help company build on first quarter’s 83% increase in year-over-year revenue by driving product strategy in VISTAGY’s key markets.
WALTHAM, Mass., (USA) — VISTAGY, Inc., a provider of industry-specific engineering software and services, today announced the appointment of Bruce Boes as vice president of product management and marketing. Mr. Boes will be responsible for coordinating product management and developing strategy, positioning and messaging for VISTAGY’s target markets as well as working with the company’s industry-leading partners. His appointment demonstrates VISTAGY’s commitment to building on the momentum it generated in the first quarter of 2010 so it can strengthen its leadership in the aerospace, wind energy, automotive, and transportation interiors industries.
Mr. Boes possesses extensive experience in product management and marketing as well as business development for CAD/CAE and engineering software. He previously served as vice president of Velocity Series global marketing and strategy at Siemens PLM Software, where he directed the go to market strategy for the mid-market PLM portfolio. Prior to Siemens, Mr. Boes was vice president of business strategy at SensAble Technologies, a high technology start-up focused on the industrial design marketplace. He has also held executive positions in sales, marketing, business development and customer service for DH Brown Associates and long-time CAD giants Matra Datavision and Computervison.
“FiberSIM®, SyncroFIT®, AeroSuite™ and Seat Design Environment™ are rapidly gaining traction as companies strive to design and manufacture better performing products with fewer resources and more efficient business processes,” said Steve Luby, president and CEO of VISTAGY. “Bruce’s demonstrated leadership and expertise in product management and marketing strategy will enable us to take the critical next steps in developing our product portfolio and expanding our footprint in our target markets.”
“I am pleased to join VISTAGY because it is a vibrant and innovative company that is well-positioned to take advantage of compelling opportunities in its target markets, such as advanced composite materials,” said Mr. Boes. “VISTAGY has the people, the products and the expertise to help manufacturers solve their most difficult design-to-manufacturing challenges, and I am looking forward to working with the team to determine how to deliver best-in-class solutions that dramatically improve the performance and cost of producing many of the world’s most complex, highly-engineered products.”
Mr. Boes earned his MBA with a concentration in management and finance from Rensselaer Polytechnic Institute. He also attended the Rochester Institute of Technology where he received his bachelor’s degree in business administration.
Jun 4, 2010
VISTAGY Appoints Bruce Boes as Vice President of Product Management & Marketing
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