i get it Presentation at COE 2008 Automotive Workshop Will Focus on Knowledge Management as a Key to Productivity, Innovation

October 14, 2008 – DETROIT – INCAT, a global leader in Engineering Services Outsourcing (ESO) and Enterprise IT Services, and a leading international provider of Product Lifecycle Management (PLM) solutions, is sponsoring a technical presentation titled, “Engineering Knowledge Management for the Automotive Industry – Anywhere, Anytime” by David Fedler, Chief Knowledge Officer for Tata Technologies and head of the i get it® Engineering Knowledge Portal business, www.myigetit.com, at the COE 2008 Industry Workshop – Automotive in the metro Detroit area October 15-16.

“What is engineering knowledge management and why is it important to automotive companies?” is the theme of Fedler’s presentation in the General Session on Wednesday, October 15 at 9:30 a.m. ET. In the session he will explain how the automotive industry leverages PLM technology as a key enabler of “anytime, anywhere” engineering and manufacturing and he will note that while the technology is very robust and applicable, many companies and their supply chains find a gap in the real productivity and innovation gains they expect to receive.

He will cite a study by Gottlieb Dutweler Foundation that estimates only about 20 percent of corporate knowledge assets are being used in the industry today. His presentation also will examine engineering knowledge management, deployment best practices, and a case study for engineering knowledge management with Ford Motor Company.

“Automotive companies that are going to be successful in the global environment must develop and leverage engineering knowledge management strategies,” Fedler said. “In this particularly challenging global economic environment, the true leaders will emerge stronger by taking advantage of the opportunities for growth. Technology alone will not solve problems. The combination of technology and knowledge management will define the leaders in the industry.”

David Fedler is the Chief Knowledge Officer Tata Technologies and is based in Denver, Colorado. Over the past 18 years, David has been responsible for developing knowledge management and education strategies with global companies including General Motors, Ford Motor Company, The Boeing Company, General Electric, United Technologies, and Williams F1.

The COE 2008 Industry Workshop – Automotive takes place October 15-16 at the Detroit Troy Marriott in Troy, Mich.

About INCAT
INCAT, founded in 1989, is a Tata Technologies company. The company is a global leader in Enterprise IT Services and Engineering Services Outsourcing (ESO) to the global manufacturing industry. INCAT, through its pragmatic approach to engineering and manufacturing processes and its unique-in-the-industry Global Delivery Model, delivers best-in-class solutions for Product Lifecycle Management (PLM), Enterprise Resource Management (ERP) and Application Development and Maintenance (ADM) to the world’s leading automotive, aerospace and durable goods manufacturers and their suppliers.

INCAT is headquartered in the United States (Novi, Michigan), India (Pune) and the UK (Luton). Tata Technologies is headquartered in Singapore. INCAT has a combined global work force of more than 4,000 employees serving clients worldwide from facilities in North America, Europe and the Asia-Pacific region. www.incat.com