NEEDHAM, MA - PTC (Nasdaq: PMTC), The Product Development Company®, today announced that Vera Bradley, has selected PTC® Windchill® Product Lifecycle Management (PLM) software to optimize efficiencies and provide cross-functional visibility into product information as the company continues to rapidly expand.
Vera Bradley is an internationally known handbag, luggage, stationery and eyewear designer which is becoming increasingly diverse and expansive in its business development initiatives. As it looks to optimally leverage resources, the company chose FlexPLMTM, PTC's Windchill-based enterprise PLM solution for the Retail and Consumer industries, to provide the backbone for better collaboration, product and design development and overall operational efficiency.
"We are confident that FlexPLM will improve our speed-to-market through optimized efficiencies across our product design and development processes," said Molly Reddish, Vera Bradley product development director.
"PTC's proven success in the Retail and Consumer market is a direct result not only of how our platform enables companies to enhance collaboration across business processes, but our understanding of our customers' business processes and our experience in this complex market," said Kathleen Mitford, vice president, product market and strategy, PTC. "We are excited to deliver that efficiency and market advantage to Vera Bradley as they continue to grow."
Mar 23, 2010
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