Deckers Outdoor Corporation Selects PTC’s Windchill PLM Software

PTC Solution will Allow Company to Connect Disparate Sources of Data and Increase Collaboration.

NEEDHAM, MA - PTC (Nasdaq: PMTC), The Product Development Company®, today announced that Deckers Outdoor Corporation, has selected PTC® Windchill® Product Lifecycle Management (PLM) software to integrate teams and optimize efficiency by enabling collaboration between merchandising, design, product development and sourcing early in the design process.

While some of the challenges facing the footwear industry are unique, they also encounter a host of other issues common to all manufacturers today, such as cost, time-to-market, and the need to coordinate a global workforce. As Deckers continued to expand globally, the company found itself requiring a system that would comprehensively connect disparate data sources, leading to a more efficient product design and development environment and faster time-to-market. By implementing FlexPLMTM, PTC's Windchill-based enterprise PLM solution for the Retail and Consumer industries, the company will realize an important competitive differentiator in the footwear industry by being able provide increased visibility throughout the entire development initiative, beginning with initial design.

"Our main goal in implementing a PLM solution was to enhance efficient development and production processes," said Mark Fegley, senior vice president of supply chain, Deckers. "Having a ‘single source of truth' is vital to sustaining and growing our bottom-line. Windchill will deliver that single source platform, and will provide the tools to help ensure on-schedule product launches and drive team productivity. In addition, the inherent OOTB (Out-Of-The-Box) footwear capabilities of the solution allows us to rollout in a simple, straight-forward and time efficient manner."

"PTC recognizes that enhancing visibility and productivity is critically important in the footwear industry," said Kathleen Mitford, vice president of product market & strategy, PTC. "We are excited to work with Deckers to leverage our experience and knowledge of the complex and highly competitive footwear industry to deliver the increased efficiency and process optimization that will allow them to unite teams and increase global collaboration and development."