IDEA brings end-to-end product design services to India

New Delhi: Innovative Design Engineering Animation (IDEA) Pvt Ltd, a leading provider of product design services, with expertise in industrial design, engineering and animation has extended its spectrum of product design services for the Indian market. These services will empower customers in the medical, consumer products, consumer electronics, and automotive domains to go to the market faster with innovative products. IDEA has developed over 250 products across various verticals for its multitude of international customers. IDEA’s product design services will cater to the burgeoning need of the Indian market. The main drivers fueling the growth of Indian design market are demanding customer preference and growing need for customized products, reduced product life cycles translating to developing new products with faster time to market, and to beat the innovation vacuum created in companies.

“Our gamut of services will enable companies to develop end-to-end innovative & manufacturable products. Customer will be able to leverage a creative and strategic team of designers and engineers possessing strong domain knowledge and a well defined project management process” said Deval Shah, Director, IDEA.

The complete spectrum of IDEA services portfolio include primary and secondary research, project scoping, conceptualization, industrial design with meticulous product detailing for better ergonomics, styling and usability; engineering design with precise material analysis, validation and proofing and manufacturability study; animation & graphics design for creating branding image through product demo, packaging, interface design and web design.

IDEA enables Fortune 500 companies and SMEs to quickly and cost efficiently turn ideas into actual products by offering fully integrated and high quality design, engineering, and animation services. IDEA is meeting the needs of leading businesses such as GE Healthcare, Pacific Medical, Eureka Forbes, GlaxoSmithKline, Ingersoll Rand, Shell and is one of the few companies that include both design and engineering capabilities under one roof, enabling it to take most products from conceptualization to manufacturing. IDEA has employed top-notch talent from diverse global companies, and has recruited from the best learning institutions worldwide to build on its growing team of industrial design and product development experts.