Delcam "uniquely placed" claim to Sales Partners

Delcam's Sales Partners were told that the company has unique strengths at their recent meeting

Delcam's international network of Sales Partners were told that the company was "uniquely placed" to thrive despite the current economic uncertainties at its Sales Partner Meeting this week. The Meeting attracted more than 190 delegates to the Belfry Hotel, close to Delcam's Birmingham headquarters.

The claim was made by Delcam's Operations Director, Clive Martell, during his welcoming address to the delegates. Mr. Martell highlighted four reasons for his confidence; the company's financial stability, its global presence, its range of industry-leading software and the diversity of the industries it serves.

On the financial side, Mr. Martell emphasised the consistent history of growing sales over the twenty years since Delcam became an independent company with the staff buyout from the Delta Metals Group. The resulting strong balance sheet had been reinforced by the investment of over £6 million by Renishaw during 2007.

Mr. Martell also stressed the importance of the geographic distribution of Delcam's software sales, with around one third of the total coming from each of Europe, Asia and the Americas. "Delcam is now represented by over 350 sales offices in more than 60 countries," he explained. "This global presence means that we are able to take advantage of opportunities around the world and that we are affected less by problems in any one country or region."

When talking about the range of software, Mr. Martell underlined that the company was not only the world's leading specialist supplier of CAM software and services. "Most customers know us because of our unique range of machining software," he admitted. "With PowerMILL, FeatureCAM, PartMaker and ArtCAM, we offer the most comprehensive family of CAM systems from any supplier. However, we can also provide software for product design, tooling design, reverse engineering and inspection so we can supply a complete product development solution to our customers."

Finally, Mr. Martell highlighted the success of the company's diversification strategy over recent years. "Traditionally, Delcam was known as a supplier to small- and medium-sized companies in the mouldmaking and other toolmaking industries," he explained. "In the last five years, we have increased our sales into many other areas of manufacturing, including aerospace, autosport, footwear and marine, and have also developed dedicated products for the dental and medical industries. At the same time, we have increased greatly the number of larger, international companies that are using our software."

"It would be naive to claim that Delcam will not be affected by the current slowdown," concluded Mr. Martell. "However, I believe that our considerable strengths, both financial and technical, mean that we are much better placed to thrive than our competitors. Indeed, I am convinced that we are in a uniquely strong position, at a time when other companies in our industry will struggle to survive."