Autodesk Appoints Redington India as its Value Added Distributor

Autodesk to Significantly expand its Distributor Footprint in India.

Autodesk, Inc, through Autodesk Singapore, has appointed Redington India Limited, a leading integrated Supply Chain Solution Provider, as its Value Added Distributor (VAD) for India. Under this agreement, Redington India will distribute Autodesk’s design software solutions through a network of Autodesk Value Added Resellers (VAR) across the country. The association is part of Autodesk’s endeavor to expand the channel partner ecosystem in India.

Welcoming Redington into the Autodesk partner family, Ajay Bagepalli, Director – Channels and Business Development, Autodesk India & SAARC, said, “We are delighted to have Redington sign up as our VAD, and look forward to a long and mutually beneficial relationship. As we continue to expand our VAR network to address new markets and new territories, it is critical that this expansion is supported by a distribution framework that enhances the operational efficiencies across thesupply chain. The addition of Redington to our existing VAD family is a significant step in this direction”.

Commenting on the association, Mr. P. S. Neogi, President- Redington India Ltd, Redington India said, “This partnership with Autodesk will enable us to leverage Autodesk’ssoftware and solutions offerings to diversify our portfolio of products for the channel community and cater to the engineering, manufacturing, construction and geospatial domains.”

Autodesk works with a strong channel partner network in the region to deliver the highest level of service to customers. Autodesk works closely with channel partners in the promotion, demonstration, installation, support and training requirements of Autodesk products and solutions. Autodesk channel partners help customers choose the best combination ofsoftware, hardware, and services to meet the desired objectives.