ValueSelling Associates and Spatial Corp. Team to Offer Customers Specialized Sales Training

Partnership Is Result of the ValueSelling Framework's Power to Help Spatial Achieve Its Sales Goals.

RANCHO SANTA FE, CA - ValueSelling Associates, the creator of the ValueSelling Framework®, and Spatial Corp., a leading provider of 3D development software components for engineering, design and manufacturing applications, have partnered to help Spatial's customers increase their own sales despite the difficult economy. The new partnership is a testament to the power of the ValueSelling Framework, a sales methodology that contributed to an increase in Spatial's sales performance.

"Spatial is an esteemed ValueSelling customer that has improved its sales execution since adopting the ValueSelling Framework," said Julie Thomas, president and chief executive officer, ValueSelling Associates. "Because of their first-hand experience with the power of our methodology, the company has decided to extend the benefits of our services to their customers."

Spatial Corp. adopted ValueSelling as a way to more effectively communicate its value proposition to prospects, and reduce its sales cycle. Since deploying the ValueSelling Framework in 2003, Spatial has experienced a 20 percent compounded annual growth rate, and reduced its sales cycle by more than 50 percent.

"We are committed to helping our development partners succeed, and this often takes the form of offering technical support and services for their own development projects," said Jerry Walters, vice president marketing, sales and field services, Spatial Corp. "In addition to these services, we see an opportunity to support our partner's sales and marketing efforts. Much of our sales success is attributed to ValueSelling and we want to pass that success to our partners."

The ValueSelling Framework has helped Spatial to focus on selling more than simply its technology. Using the Framework has given the sales team the tools and training to recognize the prospects' true pain points and create solutions around them.

"I have worked with Spatial Corp. for many years, and during that time I have seen the company use the ValueSelling Framework to increase its focus on understanding customer business objectives and solving business issues," said Rick McAninch, senior associate, ValueSelling Associates. "By offering the ValueSelling Framework as a service to its customers, Spatial is taking the practice of delivering customer value to the next level."