Ariela Alpha International, LLC Selects Lectra's Modaris ExpertPro to Improve Efficiency and Speed Product Development of Global Designs

NEW YORK, NY -- Lectra, the world leader in integrated technology solutions dedicated to the fashion industry, announced today that Ariela-Alpha International, a privately held global manufacturer of branded and private label intimate apparel selected Lectra's Modaris ExpertPro to dramatically improve efficiency and speed processes. Ariela-Alpha chose Modaris ExpertPro for its pattern-maker process to allow users to create dependencies between pattern pieces, thus saving time in the development process, and optimizing their pattern-making efficiency.

"At Ariela Alpha International we pride ourselves on quality. We consistently raise the bar for superior sourcing, product development and production. This is why we selected Lectra," says Barry Graff, Vice President of Global Supply Chain and Technology at Ariela Alpha International. "We believe Lectra offers a revolutionary solution, the most powerful on the market. We are confident Lectra will allow us to further deliver a top quality product in record speed and efficiency," according to Sonia Vizcaino, Director of Technical Engineering at Ariela Alpha International.

According to Jerry Inman, VP of Marketing for Lectra North America, "For 35 years, Lectra has helped apparel professionals to develop their projects using the best technology, with high value added solutions and services 100% dedicated to the development of their requirements. Our underlying goal is to bring our customers further added value through leading-edge technology, thereby speeding up their time to market. We are proud to partner with a leading company like Ariela Alpha International to help them deliver high quality products, while saving time."

Modaris ExpertPro is the benchmark pattern-design solution for the fashion market. At the crossroads of design and production, Lectra's pattern-design/grading solution enables the rapid creation of patterns for all types of garments, from the most simple to the most complex like in lingerie or high fashion. Modaris ExpertPro boosts productivity with its unique and efficient pattern creation approach: the all-size pattern-design concept. It can increase production by up to 50%. Modaris ExpertPro enables pattern-makers to work with flat patterns presenting dependencies -- unique and powerful association functions that ensure full consistency of pattern pieces of a style and its variations at any moment in the development process: pattern modification, pattern industrialization, pattern grading and pattern control. With Modaris ExpertPro, tedious checking tasks are avoided, perfect product quality is ensured and pattern designers can dedicate more time to creativity.

About Ariela-Alpha International, LLC

Ariela Alpha International, LLC (AAI) is a privately held global manufacturer of nationally branded and private label intimate apparel and sleepwear. AAI has recently launched Smart & Sexy™, their first proprietary lingerie brand ( www.smartandsexy.com). Licensed brands include Badgley Mischka Lingerie, an Iconix brand; HUE intimates, a Kayser-Roth brand; l.e.i. intimates, a Jones Apparel Group brand; No Nonsense intimates, a Kayser-Roth brand and Fruit of the Loom intimates. Through private label AAI also partners with the best known retailers in the world including (but not limited to) Wal-Mart, Sears, Kohl's and JCPenney to create beautiful intimate apparel for all channels of distribution.

About Lectra

Lectra is the world's leading provider of integrated technology solutions for the fashion industry (apparel, accessories, and footwear). Lectra offers a wide range of software, automated cutting systems, and high value-added services covering the entire value chain, from design through manufacturing to retailing. Lectra Fashion PLM (Product Lifecycle Management), specifically designed for fashion companies, integrates process optimization and collections life cycle management. In close association with the fashion industry, Lectra develops solutions based on several decades of shared experience.

Lectra serves 20,000 customers in more than 100 countries with 1,550 employees and $297 million in 2007 revenues. The company is listed on Euronext Paris.

For more information, please visit www.lectra.com