TurboSquid Introduces Editorial License

TurboSquid, an online marketplace for 3D models, has announced the availability of an additional option for content licenses. TurboSquid’s Editorial license and policy allow content to be posted for editorial purposes. News sources, including web pages, television, film, and other outlets have been part of the TurboSquid community for years.

"This policy formalizes that relationship and allows the journalistic community we’ve been selling to -- such as CNN, ABC News, CBS News, NBC News, USA Today, and hundreds of other companies -- access to even more of our artist community’s creative work," the company stated.

Following in the footsteps of stock photography websites like Shutterstock and Getty Images, TurboSquid is introducing the Editorial License agreement to allow artists to sell previously restricted content, such as a 3D model with a trademarked logo. While TurboSquid’s longtime Standard License agreement has always allowed content to be used for commercial purposes, the Editorial License allows the sale of restricted content to news-related outlets and intellectual property owners, opening up the TurboSquid catalog to a larger selection of items.

“TurboSquid sellers are some of the best 3D artists in the world,” says Matt Wisdom, CEO of TurboSquid. “With the Editorial License agreement, we’re opening up more avenues for their work, while giving our customers a lot more to choose from.”

A wide range of TurboSquid customers will benefit from the newly available content. Under the Editorial License agreement, a customer that already has the rights to the intellectual property can purchase and use 3D models for commercial purposes. “For example, if a game company has already gotten the rights from a race car manufacturer to use one of their cars in a game, they can get the 3D car model from TurboSquid,” says Wisdom.

TurboSquid expects its catalog of 170,000 3D models, already the largest in the industry by a broad margin, to increase significantly with the availability of the Editorial License agreement.